Phantom

Motion behaviour developed for Phantom, a multi-chain crypto wallet. The work on the animation complements Phantom’s refreshed brand strategy and identity, created by design studio Bakken & Bæck, aimed at making the world of crypto more accessible.

The whole design process is underpinned by the concept of ‘simplifying’, with a focus on conveying transparency and confidence, to onboard a mainstream audience as intuitively as possible. The motion behaviour is intended to reinforce these values, and at the same time blending ease with playfulness, exploration with dynamic movement.

The mascot plays a key role in defining a recognisable character to the brand. By infusing it with personality and movement, the playful animations reflect Phantom’s friendly and inclusive ethos. The dynamic and bouncy nature of the mascot serves as the basis to define motion across a variety of touchpoints, including logotype, website elements, and surprising scroll interactions.