agof is an independent design practice based in London. The office focuses on flexible and dynamic identity systems, building graphic and motion languages to shape visual narratives.
agof change means business cover

Change Means Business

Visual identity designed for Change Means Business, a partnership between The Dots and Today at Apple. The collaboration takes the shape of a series of free events to help freelancers, aspiring founders and business owners thrive in challenging times.

Through virtual studios and in-store sessions, industry-leading founders share their journeys and insights on business growth. The concept of journey serves as the foundation for both the visual identity and the motion behaviour, with words dynamically transitioning in space to find their best fit and build different messages.

The concept is emphasised by the trail that the typography leaves while moving through space. This symbolises the various stages of careers, the diverse starting points, and the path businesses travel through to grow and make changes.

agof change means business
agof change means business
agof change means business

Visual Identity
Motion Design
Environmental Design


Today at Apple Team
The Dots Team