3X

Visual identity designed for 3X, a digital platform developed by energy solutions company B-Group Campus. The platform’s purpose is to facilitate the company’s service team in searching through assets, documents, reports and archives.

The identity is designed to be direct and functional, ensuring clarity for users. The logo, representing the platform’s name 3X, features three magnifying glasses merged together and emphasises the concept of speed in searching.

The typographic system and colour palette create hierarchy, assisting users in navigating through the assets. These core branding elements are also used to develop infographics and internal signage.