1954 Pictures

Intro logo animation designed for 1954 Pictures, an independent film production company based in Milan. Founded by Italian director and screenwriter Maddalena Crespi, 1954 Pictures produces documentaries, features and shorts that offer contemporary portraits of current generations.

The design concept draws upon this storytelling approach, creating an on-screen identity as a dreamy universe composed of different elements. The goal is to take the audience on a journey, introducing various characters, encounters, and multiple daydreams.

The animation takes on a fast-paced approach, mirroring the swift unfolding of events. To achieve an analogue feeling, it combines a mix of techniques, including hand-drawn elements, 3D, illustrations, and rotoscoping.