Manifesto

The practice is experimentation.
A space for continuous research and learning.
It’s not a matter of creativity.
It’s a matter of practice.
You practise, practise, practise
until you get the outcome you’re aiming for.
Everything has already been done.
All stories already written.
Every concept already explored.
But the culture evolves.
And new tools are created.
In this ever-evolving landscape
the concept of timelessness
is valid until it no longer is.
Everything is morphing.
Everything is moving.
In this scenario,
experimentation becomes the means
to move forward.
To explore new methods for generating
aesthetics to better describe our present.