citizenM: Awareness Campaign

Motion behaviour developed for citizenM’s Awareness Campaign. With locations in major cities worldwide, citizenM hotels are designed for a new breed of international traveller who is always on the move.

The campaign, created by communications agency KesselsKramer, aims to introduce citizenM to the entire US market, highlighting their offering of original affordable luxury hotels. It showcases various types of sleepers through overhead shots, capturing the quirky aspects of their sleeping activities.

The motion behaviour leverages the sleepers’ personalities, with the typography interacting with footage, arranging around bodies, and visually expressing key words featured in the campaign.