agof is an independent design practice based in London. The office focuses on flexible and dynamic identity systems, building graphic and motion languages to shape visual narratives.
agof citizenm cover

citizenM: Awareness Campaign

Motion behaviour developed for citizenM’s Awareness Campaign. With locations in major cities worldwide, citizenM hotels are designed for a new breed of international traveller who is always on the move.

The campaign, created by communications agency KesselsKramer, aims to introduce citizenM to the entire US market, highlighting their offering of original affordable luxury hotels. It showcases various types of sleepers through overhead shots, capturing the quirky aspects of their sleeping activities.

The motion behaviour leverages the sleepers’ personalities, with the typography interacting with footage, arranging around bodies, and visually expressing key words featured in the campaign.

agof citizenm
agof citizenm
agof citizenm

Motion Design
Content Production


Campaign Design: KesselsKramer
Voiceover Artist: Henry Paker
Set Design: Robbie Doig
Casting: Sarah Small
Styling: Anders Soelvsten Thomsen
Makeup Artist: Lydia Ward Smith
Hair Stylist: Elliot McQueen
Producer: Victoria Pugh
Production: Lalaland Productions